{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive exposure via social media marketing, celebrity collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't transformed a lot in decades; it does not have TikTok, and doesn't offer stars com